TrustRadius Insights
BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive …
Starting at $39 per month
View PricingOverview
What is BrightLocal?
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
Recent Reviews
Popular Features
- Integration with web analytics tools (10)9.999%
- Local SEO (13)8.686%
- SERP ranking tracking (11)7.777%
- Competitive analysis (11)7.676%
Pricing
Track Plan
$39
Cloud
per month
Manage Plan
$49
Cloud
per month
Grow Plan
$59
Cloud
per month
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.brightlocal.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $39 per month
Product Demos
BrightLocal Citations - "Citation Builder" Tutorial & Review
YouTube
Features
Return to navigation
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is BrightLocal?
BrightLocal is built to make local marketing simple. With the platform, users can:
- Track local search rankings
- Perform local SEO audits
- Clean up and build local business listings
- Manage their online reputation by generating, monitoring, and responding to online reviews
- Source agency leads
BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.
BrightLocal is available free on a trial basis, for 14 days (no credit card required).
- Track local search rankings
- Perform local SEO audits
- Clean up and build local business listings
- Manage their online reputation by generating, monitoring, and responding to online reviews
- Source agency leads
BrightLocal boasts users worldwide, including agencies, SMBs, and multi-location businesses, who use BrightLocal to streamline local marketing efforts and boost visibility in local SERPs.
BrightLocal is available free on a trial basis, for 14 days (no credit card required).
BrightLocal Features
SEO Features
- Supported: SERP ranking tracking
- Supported: Competitive analysis
- Supported: Site audit / diagnostics
- Supported: Task management
SEO Channels Features
- Supported: Local SEO
SEO Platform & Account Management Features
- Supported: Multi-domain support
- Supported: Integration with web analytics tools
BrightLocal Screenshots
BrightLocal Video
Local marketing software provides location-based digital marketing solutions to help users interact with their local audience and potential online customers. BrightLocal is one of the local marketing tools mentioned in this video which goes over some of the best local marketing tools out there.
BrightLocal Competitors
BrightLocal Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | USA, UK, Australia, Canada |
Frequently Asked Questions
BrightLocal is a search engine optimization tool that tracks search rankings, builds citations, and monitors online reviews and stresses local search performance.
BrightLocal starts at $39.
Reviewers rate Mobile SEO highest, with a score of 10.
The most common users of BrightLocal are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(38)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
BrightLocal has proven to be an invaluable tool for managing local business clients' marketing efforts. Users appreciate the comprehensive range of features, including tracking Google My Business, web analytics, citations, online reviews, and keyword rankings. With the citation tracking feature, users can easily identify where they have citations and where they need to create or correct them. The reputation manager feature allows for efficient monitoring of online reviews across multiple platforms. Additionally, BrightLocal's storage of 18 months of historical data for Google My Business is a significant advantage compared to Google's limited three-month data retention.
The ability to generate customizable reports is highly valued by users. Whether it's creating printable PDF reports or web-based reports via custom links, BrightLocal streamlines the reporting process. This is particularly beneficial when using BrightLocal on a client-by-client basis, allowing account management teams to provide detailed insights and analysis for each client's local SEO performance. Moreover, BrightLocal's citation building service is highly regarded for providing quality citations at a reasonable price.
Users also appreciate the educational materials offered by BrightLocal that aid in explaining concepts to clients. It consolidates data from various sources, allowing users to monitor reviews, website ranking, and information accuracy on third-party sites all in one place. Furthermore, BrightLocal's user-friendly online client dashboards receive positive feedback from clients who find them easy to navigate and understand.
Overall, BrightLocal is widely used for managing local SEO for digital marketing clients and offers a valuable toolset that saves time and consolidates valuable resources. With its ability to analyze search engine rankings and existing citations, it helps users improve their local SEO performance while also saving time and money. The insights provided by BrightLocal on local competitors and opportunities for improvement are highly appreciated by users. Whether it's updating online directories or showcasing expertise through automated reports and site audits, BrightLocal offers a variety of features that fulfill the needs of its users.
Users of Bright Local have made several recommendations based on their experiences with the product. The three most common recommendations are:
-
Take the time to review competitors and understand the features of Bright Local. This allows users to better appreciate the affordability of Bright Local compared to similar services.
-
Implement citation campaigns oneself rather than relying on phone support from the Bright Local team. This approach allows for greater control and efficiency in managing local SEO efforts.
-
Attend webinars and take advantage of the 14-day trial to fully understand and utilize all features of Bright Local. Users highly recommend utilizing these resources as a way to gain in-depth knowledge about how to get the most out of the platform.
Overall, users find Bright Local to be a valuable tool for managing and reporting on local SEO efforts, particularly for micro and small businesses. They appreciate its comprehensive features, ability to consolidate reporting, and track progress effectively. While some users note a recent price increase, they still view Bright Local as providing good value for its services.
Attribute Ratings
Reviews
(1-8 of 8)Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
We use BrightLocal to monitor everything from our reviews to website ranking and how accurate our information is on third-party sites. It has been incredibly useful in consolidating our data into one place where we can easily monitor and make updates as needed. We use it to manage all of our business locations.
- Customer support is excellent
- Really intuitive user interface
- Makes listing management easy
- Running reports is very slow
April 12, 2022
BrightLocal Grew My Business!
Score 10 out of 10
Vetted Review
Verified User
- BrightLocal has a user friendly platform.
- BrightLocal has extensive resources to help your business.
- BrightLocal has amazing customer service.
- Currently unsure.
September 28, 2021
BrightLocal Feedback
Research and improve Local SEO ranking for clients. Report on client's situation from reviews, local search results and their competitors and the competitors status. They provide a citation building service which is very good and has helped several of my clients. They also provide a lot of smart education materials which have helped me explain to clients.
- Citation building
- Local search tracking
- Competitor tracking compared to our clients
- Review reports
- More suggestions on options to improve client situations
- Ability to print reports
January 18, 2020
Good SEO Product for Small Business
We currently use all of BrightLocal's features from the rankings down to social media. We use it as a tool to track the search engine optimization progress to see what improvements we can make and improve their digital marketing. It's also a tool that allows us to keep multiple facets of their marketing in one CRM.
- Beautiful reputation reporting
- Easy to navigate
- Cannot have multiple geo-locations in one rankings report.
- System is sometimes slow and buggy.
January 18, 2019
Good choice for local SEO agencies
We used BrightLocal to manage local SEO for our digital marketing clients. It was one of the key platforms we used to perform research, reporting, and optimization to improve local search rankings. It saved our team a significant amount of time by consolidating a number of valuable tools in one place.
- A suite of local SEO tools, all in one place.
- Simplified local SEO reporting for clients.
- Tools for building local and niche citations.
- BrightLocal is focused on local SEO, which is a strength, but I needed to invest in other SEO tools to supplement.
August 16, 2018
BrightLocal is great for local SEO
BrightLocal was used on a client by client basis. If it was a client that we wanted to focus on local SEO with, we would use BrightLocal. Many clients didn't have that need and we would use other SEO software for their needs, although BrightLocal does have many useful capabilities beyond local. That was its primary use case for me.
- Track and monitor local SEO rankings
- Build citations
- Easy to navigate
- Up and down rankings were not always right on with the local search, but only off by one or two spots
- It felt like it was only used for local SEO, and I know there are more features, just never got to them.
May 01, 2018
Quality Citations for a Quality Online Presence
My account management team uses BrightLocal for reporting and citation building purposes for our clients. BrightLocal's citation building service makes it easy for us to order citations for clients and know that we're getting quality citations for the price. BrightLocal also allows us to report to our clients on the status of their campaign and ranking of their GMB listing.
- When we use BrightLocal's citation building service, I know that we're getting quality citations done right. Their staff will email you with any questions and always double check the information before creating inaccurate citations.
- I love that BrightLocal is very quick about making changes when requested. For example, if we can't find a city on the drop-down list, you can chat them and they'll add it. Or if a report is pulling incorrectly, they'll re-run it within a reasonable timeframe.
- BrightLocal has a lot of different reports that are easy to send to your clients. You can even add them to a web-viewable dashboard so that your client can simply bookmark a link and view their reports when they please.
- Sometimes citation creation can take too long. Normally it takes 3 weeks, but there have been times when it has taken over a month.
- I would like if the GMB reporting tool kept track of the previous ranking that way we can show clients progression over time with their GMB listing.
- It can be costly when ordering citations for thousands of clients. I wish that we could purchase a "pool" of tokens and use them accordingly. That way we're not losing an investment when a client cancels.
April 04, 2017
BrightLocal: GREAT search ranking reports, Useful online client report dashboards, Nothing else special.
We use BrightLocal for client reporting with respect to our SEO work for them. We specialize in working with organizations that serve the elderly and their families, and many of our clients are essentially locally-focused in their marketing. BrightLocal's local ranking reports are excellent and they are BrightLocal's best feature. BrightLocal also offers online client "dashboards" which our clients like very much.
- Ranking reports are excellent.
- Online client report dashboards are excellent.
- Ability to create multiple local ranking reports from different searcher locations are very helpful and useful.
- BrightLocal can very difficult to communicate with, especially when it comes to reporting bugs / defects, and also when it comes to finding out whether they are working on those bugs.
- BrightLocal's reports, other then the ranking reports, have far too many bugs and they seem to either have little QA or poor QA practices, considering how many defects there are.